A recent post by John Furrier, a Silicon Valley pioneer in social media & advertising and Founder of Podtech ,was entitled 'It's Not Business - It's Strictly Personal' (http://tinyurl.com/4x5efz) and he is right on.
2008 is proving that the customer is driving. In a global economy the customer has access to an unlimited number of choices. In an increasingly fragmented market, every CEO is looking to laser in on what segments of customers want, how they want it and how they can deliver it to them - ahead of the competition.
Digital advertising is that laser. It is both content and delivery. It's a marketing dream, or nightmare if you don't understand it. Buying has never been about the business. Buying has always been personal, the "what's in it for me?".
From interactive games to cell phone-based behavioral metrics delivered in real-time to viral videos, customers are telling us exactly what they want, how they want it - and how every CEO can deliver it to them ahead of the competition.
Don't let the technology confuse you. Twitter, You Tube, MySpace, Ning...these are listening devices and your customers are filling them up.
So as my fellow CEOs, the real question is "Are you Listening?"
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