No - this is not a proposal on the future of Health Care (yet?)
I found a bio on one of my favorite social networking sites where a very talented professional, looking to change careers, described his breadth of experiences and capabilities - which was quite extensive.
Then he said "I can do almost anything except brain surgery or cold calling".
I would never have categorized the two together but maybe I should as it was very powerful and it made his point crystal clear.
*Most people dread both.
*Each is absolutely necessary when it really, really matters.
*No one does either unless they absolutely have to.
I don't do surgery but I do cold call - where it's absolutely necessary; when it really, really matters. I just don't call "cold".
Here's the difference. The plethora of social networking technologies out there today combined with increasingly intelligent search engines means no one should ever call someone without having a very clear picture of why this person would value the call.
Do you have an offer like Veep Mobile does "One World, One Internet, One Number"?http://www.veepmobile.com/ We are one world now and it's time to start acting like it is.
Veep Mobile, to me , is the technical version of "Mr Gorbachev, Take Down That Wall" http://www.youtube.com/watch?v=WjWDrTXMgF8
Or do you have a product like Hocoma does, that will radically improve the lives of brain-injured children? http://www.hocoma.ch/en/ Now that's worth a cold call!
So if you have a life-changing product or an offer that makes the world a better place http://www.betterplace.com/.....
The next time you start dreading that cold call, remember - it's not "cold" when it really, really matters.
